We more than doubled an auto shop's quarterly leads
How we grew VanBus Service — a vehicle-service shop in Poland — reaching Polish and Ukrainian-speaking drivers with a Performance-Max-led build.
The partner
VanBus Service is a vehicle-service shop in Poland with a strong base of Ukrainian-speaking drivers alongside its Polish customers. Auto service is local and trust-led — the account needed to reach both driver communities in its area and turn them into booked service jobs at a workable cost.
Goals
- A steady flow of booked service inquiries in the shop's area.
- Reach both Polish and Ukrainian-speaking drivers properly.
- Cover both general service and specialist work.
- Track calls and form inquiries so bidding optimizes to real jobs.
- Grow lead volume quarter over quarter.
Strategy
We built a Performance-Max-led system for reach across both driver audiences, backed by a high-intent service search campaign and local targeting focused on the shop's catchment.
- 01
Reached both driver audiences
Separate Performance Max campaigns for Polish and Ukrainian-speaking drivers, plus a local variant, so the shop showed up for both communities across Google's inventory.
- 02
Captured high-intent service search
A focused service search campaign caught drivers actively looking for repair work nearby — the highest-converting demand.
- 03
Made every inquiry countable
Calls and form submissions tracked as conversions, so bidding optimized toward booked jobs rather than raw clicks.
- 04
Kept spend local
Tight geo-targeting concentrated budget on the serviceable area so nothing leaked to out-of-area clicks.
- 05
Optimized weekly and scaled
As results held, quarterly leads more than doubled versus the launch quarter, with Performance Max driving the bulk of the volume.
Results
Quarterly service leads more than doubled versus the launch quarter, with Performance Max carrying most of the volume across both driver audiences.
Lead momentum
Leads per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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PMax + Search · read case →Book your free audit.
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