Case study · Google Ads · Home improvementUnited States

We doubled a home-improvement firm's peak leads

How we grew MarkoDoor — a US doors, windows and garage-door install-and-replace company — with a Search + Performance Max build that cut the cost of every lead.

+103%more leads at the peak quarter
−41%lower cost per lead
2 in 3leads from high-intent search
USinstall & replace demand

The partner

MarkoDoor installs and replaces doors, windows and garage doors across the US. It's a high-ticket, high-intent category — homeowners searching for installation or replacement are ready to buy, and the cost of a wasted click is high. The account needed to own that intent and keep the cost per booked lead down.

Goals

  • A steady flow of install-and-replacement inquiries.
  • Bring the cost per lead down and hold it there.
  • Own high-intent search for installation and replacement.
  • Extend reach with Performance Max without losing efficiency.
  • Track every call and form as a conversion.

Strategy

We built around high-intent search — installation, replacement, commercial and specific product lines — defended by brand, with Performance Max extending reach where it stayed efficient.

  1. 01

    Owned high-intent search

    Dedicated campaigns for installation and replacement intent, plus commercial and product-specific lines, kept spend on homeowners ready to book.

  2. 02

    Defended the brand

    A brand campaign captured people already looking for MarkoDoor — the cheapest, highest-converting demand.

  3. 03

    Fixed measurement first

    Every call and form tracked as a conversion, so cost per lead could be driven down deliberately.

  4. 04

    Extended reach with Performance Max

    PMax added volume across Google's inventory where efficiency held.

  5. 05

    Optimized to the peak

    Weekly optimization doubled leads at the peak quarter versus the first full quarter, while cost per lead fell by more than 40%.

Results

Leads roughly doubled at the peak quarter versus the first full quarter, and the cost of each lead fell by more than 40% — high-intent search doing the heavy lifting.

Leads at the peak quarter+103%
Cost per lead−41%
Share of leads from search~2 in 3
ChannelsSearch + Performance Max
Tracking coveragecalls + forms

Lead momentum

Leads per quarter · % change vs the first full quarter
+103%more leads at the peak quarter than the first full quarter.
−41%lower cost per lead as structure and tracking did the work.
2 in 3leads came from high-intent search.

The team

A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.

Roman, Head of Paid Search
RomanHead of Paid Search

Metrics shown as relative growth. Absolute account figures are kept confidential.

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