Know exactly which ads make you money
Accurate tracking that turns data into confident decisions.
350+ brands · since 2018 · never a % of spend
Official partner & certified across the platforms we run
Maximum return on every dollar — with a senior analytics team
What you get with Analytics & Tracking by SDM
You can't optimize what you can't measure. We build the measurement layer — GA4, server-side tracking, conversion APIs and clean dashboards — so every decision is based on real numbers, not guesses.
GA4 & GTM setup
GA4 and Google Tag Manager configured properly — events, conversions and data layer done right, not just the default snippet.
Server-side tracking
Server-side tracking and Conversion APIs for Meta and Google, so signal survives iOS, ad-blockers and cookie loss.
Conversion & value tracking
Every meaningful action and its revenue value wired to your goals, so bidding optimizes to money, not clicks.
Attribution you can trust
A clear, defensible view of what's actually driving results — so you invest with confidence, not hunches.
Plain-English dashboards
Dashboards built around the decisions you actually make — not a wall of metrics you'll never open.
Tracking audit & fixes
We audit what's there, fix the gaps, and only rebuild what's genuinely broken — no scorched-earth redo.
A system, not a scramble
The same four beats on every engagement — so you always know what we did, why, and what's next.
- 01
Audit
We check what's tracked, what's broken, and what's quietly lying to you.
- 02
Build
GA4, GTM, server-side and CAPIs set up or repaired, with events mapped to real goals.
- 03
Verify
We validate the data end-to-end so you can trust every number before you act on it.
- 04
Report
Clean dashboards and a walkthrough, so the whole team reads from the same, accurate page.
See · Think · Do · Care
We plan every account around an adapted See-Think-Do-Care framework — matching channels and messaging to exactly where your buyer is. Tap a stage to explore it.
See — reach a broad, relevant audience
- Audience
- Everyone who could ever need you — the widest qualified market.
- Goals
- Build awareness and get into the consideration set early.
- Tasks
- Measure reach and new-visitor sources cleanly across channels.
- Tools
- GA4, UTM governance, channel grouping.
- KPI
- Reach, video views, new-user sessions, assisted conversions.
Conversions we wire up
Every action that matters, tracked accurately end-to-end.
Purchases & revenue
Orders and their real value passed back to bidding, so it optimizes to money, not clicks.
Leads & form submits
Every form and inquiry captured as a conversion, deduped and attributed to source.
Calls & click-to-call
Phone leads tracked like any other conversion — the ones most accounts miss entirely.
Add-to-cart & checkout
Funnel steps measured so you can see exactly where buyers drop before they pay.
Sign-ups & bookings
Trials, registrations and booked calls wired up as the goals your business runs on.
Engagement & scroll
Micro-signals for content and research behavior, so upper-funnel value is visible too.
Flat fee. Three levels.
Every tier includes Enhanced Conversions data and Consent Mode v2, set up correctly. One flat setup fee — never a percentage of spend.
Standard — lead gen
Lead-gen tracking
- GA4 & Google Tag Manager setup
- Conversion & event tracking
- Enhanced Conversions data
- Consent Mode v2
- Attribution & dashboards
- Tracking QA & documentation
Standard — e-commerce
E-commerce tracking
- Everything in Lead gen, plus:
- Full e-commerce data layer
- Purchase & value tracking
- Checkout & funnel-step events
- Product & funnel reporting
Server-side
Server-side tracking
- Everything in E-commerce, plus:
- Server-side GTM (sGTM)
- Meta & Google Conversion APIs
- Ad-blocker-resilient tracking
- Signal-loss recovery
Rated for clarity and results
4.9 / 5 average — from founders who read every line of their reporting.
Finally an agency that shows the numbers. They fixed our tracking first, then scaling actually made sense. ROAS up, and we know exactly why.
The flat fee was the reason we switched — no more paying more just because we spend more. Senior people, weekly optimization, zero fluff.
Straight talk, fast replies, and leads that actually convert. The free audit alone found budget we were burning for months.
We came from a % agency and the difference is night and day. Clean reporting, real ownership, and no lock-in contract.
They treat our budget like it's theirs. Creative testing is systematic, and every call comes with a decision, not just a dashboard.
Finally an agency that shows the numbers. They fixed our tracking first, then scaling actually made sense. ROAS up, and we know exactly why.
The flat fee was the reason we switched — no more paying more just because we spend more. Senior people, weekly optimization, zero fluff.
Straight talk, fast replies, and leads that actually convert. The free audit alone found budget we were burning for months.
We came from a % agency and the difference is night and day. Clean reporting, real ownership, and no lock-in contract.
They treat our budget like it's theirs. Creative testing is systematic, and every call comes with a decision, not just a dashboard.
Businesses we've boosted
A snapshot of the systems we've built. Real reporting, no vanity metrics.
More than tripled the booking rate and grew monthly leads as we scaled — across Polish & Ukrainian audiences.
PMax + Search · read case →Roughly 8× the lead flow at peak while cutting cost per lead by three-quarters, on high-intent legal search + local PMax.
Search + PMax · read case →Grew solar-install leads 3.5× while cutting cost per lead by more than half, scaling Search + Performance Max nationwide.
Search + PMax · read case →Tripled signups quarter-over-quarter at nearly half the cost per action, scaling full-funnel across Search, PMax and Display in the US.
Search + PMax + Display · read case →Not on this list yet?
Get a free, no-obligation audit of your ad account — we'll show you exactly where the growth is hiding.
Scaled a fashion store's orders by half at peak and grew budget +44% profitably, on value-based PMax + Shopping across the full catalog.
PMax + Shopping · read case →Nearly doubled renovation leads at peak across Polish & Ukrainian audiences in Warsaw, with a feed-driven Search + PMax build.
Search + PMax · read case →Held a pizza brand's order flow rock-steady for 3+ years at a market-leading order rate, with brand + local PMax.
Search + Local PMax · read case →Nearly doubled auto-service leads at peak and cut cost per lead, reaching Polish- and Ukrainian-speaking drivers on a lean budget.
PMax + Search · read case →Not on this list yet?
Get a free, no-obligation audit of your ad account — we'll show you exactly where the growth is hiding.
Built a category-leading buying service to double-digit click-to-lead rates, with 6 in 10 leads driven by Performance Max.
PMax + Search · read case →More than doubled service inquiries for a Poland auto shop across Polish- and Ukrainian-speaking drivers, on a Performance-Max-led build.
PMax + Search · read case →Metrics shown as relative growth — absolute client figures are kept confidential.
View all case studies →Geography of our clients
Ukraine-born, working across Europe, the Americas and the English-speaking world — same senior team, same flat fee, any market.
Want to become our client?
Book a free, no-pitch audit — a senior specialist shows you exactly what we'd improve. Keep the plan either way.
Analytics & Tracking questions
Usually yes — we audit what's there, fix the gaps, and only rebuild what's genuinely broken.
Yes. Even if we don't run your ads, getting measurement right is one of the highest-ROI things you can do.
Materially. Server-side tracking and Conversion APIs recover a large share of the signal that browser pixels now lose — which directly improves bidding.
No. Month-to-month, senior-run, flat fee — never a percentage of your ad spend.
Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →