Case study · Google Ads · Auto servicePoland

We nearly doubled an auto shop's monthly leads

How we grew K31 Auto Serwis — a car-service and LPG shop in Poland — reaching Polish and Ukrainian-speaking drivers on a lean budget, with Performance Max and Search.

+96%more leads at the peak month
+57%more leads, first to latest month
−13%lower cost per lead
PL + UAdual-audience reach

The partner

K31 Auto Serwis is a car-service and LPG workshop in Poland with a strong base of Ukrainian-speaking drivers. It's a local, lean-budget business where every lead has to count — the account needed to reach both language audiences in its area and turn a modest budget into a reliable stream of service inquiries.

Goals

  • A reliable flow of service inquiries on a lean local budget.
  • Reach both Polish and Ukrainian-speaking drivers.
  • Keep cost per lead down — every lead matters at this scale.
  • Cover both general service and LPG demand.
  • Track calls and inquiries so bidding optimizes to real jobs.

Strategy

We built a lean, local system: Performance Max for both language audiences plus a local variant, with a high-intent service search campaign — tightly geo-focused so a modest budget worked hard.

  1. 01

    Reached both driver audiences

    Separate Performance Max campaigns for Polish and Ukrainian-speaking drivers, plus a local variant, so the shop showed up for both communities in its area.

  2. 02

    Captured high-intent service search

    A focused service search campaign caught drivers actively looking for repair and LPG work nearby — the highest-converting demand.

  3. 03

    Kept the budget local and lean

    Tight geo-targeting concentrated a modest budget on the serviceable catchment, so nothing leaked to out-of-area clicks.

  4. 04

    Tracked leads and drove cost down

    With inquiries tracked, optimization brought cost per lead down while leads climbed to nearly double the launch month at peak.

  5. 05

    Scaled on what worked

    Budget followed the campaigns and audiences proving out month to month.

Results

On a lean local budget, monthly leads climbed to nearly double the launch month at peak, and the cost of each lead came down — a small account made to punch above its weight.

Leads at the peak month vs launch+96%
Leads, first to latest month+57%
Cost per lead−13%
Audience coveragePolish + Ukrainian
Budgetlean & local

Lead momentum

Leads per month · % change vs the launch month
+96%more leads at the peak month, on a lean local budget.
−13%lower cost per lead as the account matured.
PL + UAboth driver audiences reached in the shop's area.

The team

A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.

Roman, Head of Paid Search
RomanHead of Paid Search

Metrics shown as relative growth. Absolute account figures are kept confidential.

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