The Google Ads optimization checklist
40 checks across structure, tracking, keywords, bidding, audiences and CRO. Tick your account as you go, watch your score climb, and grab the printable PDF.
Plenty of quick wins here. Tick as you go — then let us pressure-test it.
Account structure
Conversion tracking
Keywords & search terms
Ads & assets
Bidding & budget
Audiences & targeting
Landing pages & CRO
Reporting & optimization
Get the full printable checklist
All 40 checks as a clean PDF you can work through — plus the exact fixes we'd prioritize first. No spam, unsubscribe anytime. See our Privacy Policy.
About the checklist
Yes. Tick through all 40 checks right on this page for free. Drop your email if you want the printable PDF version and our take on which fixes to prioritize first.
Anyone running (or reviewing) a Google Ads account — in-house marketers, founders, or agencies pressure-testing their own setup. No experience assumed; each item is plain-English.
Totally normal — most accounts we audit miss a third or more, and that's exactly where the wasted spend hides. Book a free audit and we'll turn the reds into a prioritized action plan.
Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →