We ran a moving company on reach + intent
How we ran greenstehovani.cz — a Czech moving and removals company — on Performance Max reach plus high-intent removals search, defended by brand.
The partner
greenstehovani.cz is a Czech moving and removals company. Moving demand is high-intent and one-off — people search when they need a mover soon. The account needed to reach that demand with Performance Max and capture the sharpest intent with removals search.
Goals
- A steady flow of moving and removals inquiries.
- Reach demand with Performance Max.
- Capture high-intent removals search.
- Defend the brand.
- Track every inquiry so bidding optimizes to real jobs.
Strategy
We ran a Performance-Max-led system for reach, backed by high-intent removals and services search, with brand defense underneath.
- 01
Led with Performance Max
PMax drove the bulk of inquiries across Google's inventory — roughly three-quarters of leads.
- 02
Captured removals search
General-requests and services search caught people actively looking to move.
- 03
Defended the brand
A brand campaign kept the company visible for people already searching its name.
- 04
Tracked every inquiry
Inquiries tracked as conversions so bidding optimized to real jobs.
- 05
Focused spend on intent
Budget stayed on ready-to-move demand across the service area.
Results
greenstehovani.cz ran as a Performance-Max-led reach engine for moving demand — roughly three-quarters of leads through PMax, with high-intent removals search delivering the sharpest inquiries.
Where the leads come from
Share of leads by channelThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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