Facebook & Instagram ads built to sell, not just reach
Scalable paid social focused on performance, not vanity metrics.
350+ brands · since 2018 · never a % of spend
Official partner & certified across the platforms we run
Maximum return on every dollar — with a senior Meta Ads team
What you get with Meta Ads by SDM
Creative-led campaigns across Facebook and Instagram, structured for profitable scale. We test angles fast, kill what doesn't work, and pour budget into what does.
Account & funnel structure
Clean prospecting → retargeting structure built around your margins, so budget follows intent instead of overlapping itself.
Creative testing system
A steady pipeline of angles, hooks and formats tested against each other — winners scaled, losers cut, on a cadence.
Advantage+ & manual
We use Advantage+ where it wins and manual campaigns where control matters — not one religion applied to every account.
Conversion API & events
Server-side CAPI and clean event setup so Meta's bidding optimizes to real purchases, not a decaying browser pixel.
Offer & angle strategy
We pressure-test the offer and the message, because the best media buying can't save a creative that doesn't sell.
Reporting tied to revenue
Plain-English reporting on ROAS, CPA and revenue — with a recurring call, never a vanity dashboard you never open.
A system, not a scramble
The same four beats on every engagement — so you always know what we did, why, and what's next.
- 01
Audit & plan
We tear down the current account (or the market), find the wasted spend and the fastest wins, and agree the plan.
- 02
Build & track
Structure, CAPI and creative set up the right way from day one — every conversion measured before we scale a cent.
- 03
Test & scale
Creative and audiences tested weekly; winners scaled deliberately to protect efficiency rather than spike CPA.
- 04
Report & compound
A recurring strategy call on real outcomes, and a system that gets sharper every week.
See · Think · Do · Care
We plan every account around an adapted See-Think-Do-Care framework — matching channels and messaging to exactly where your buyer is. Tap a stage to explore it.
See — reach a broad, relevant audience
- Audience
- Everyone who could ever need you — the widest qualified market.
- Goals
- Build awareness and get into the consideration set early.
- Tasks
- Broad Advantage+ and video prospecting to cold, qualified audiences.
- Tools
- Advantage+ Shopping, Reels & video views.
- KPI
- Reach, video views, new-user sessions, assisted conversions.
Meta ad formats we set up & run
We pick the mix that fits your funnel and margins — not a one-size-fits-all template.
Advantage+ Shopping
Catalog-driven campaigns that let Meta's AI find buyers across the family of apps.
Lookalike prospecting
Cold-audience prospecting off your best customers — the engine for profitable scale.
Retargeting
Warm-audience and dynamic product retargeting that closes visitors you already paid for.
Reels & Stories
Native vertical video for the feeds where attention — and cheap reach — actually is.
Lead ads
Instant-form lead campaigns wired to your CRM, for services and high-consideration offers.
Click-to-message
Messenger, Instagram and WhatsApp conversations that turn a tap into a qualified chat.
We engineer growth systems
Not a pile of disconnected campaigns — one closed loop that turns budget into predictable, profitable growth. Tap a stage to explore it.
Click any stage to see what happens there
One senior team
No juniors, no account churn — the people who plan your ads also run them.
Built on tracking
Every decision is tied to a number. Server-side data, clean attribution, real ROAS.
Compounding, not one-off
A system that gets sharper every week — creative, bids and audiences on a loop.
One flat fee. Pick your level.
Most agencies charge 10–15% of your ad spend — so the more you grow, the more they take. We charge a flat monthly fee. As you scale, you keep the upside.
Get profitable
Ad spend up to $2,000/mo
- Account audit
- Tracking & attribution review
- Campaign structure setup
- Core Google / Meta / TikTok setup
- Optimization 1× / week
- Monthly strategy call
Performance Core
Ad spend $2,001–$5,000/mo
- Everything in Starter Growth, plus:
- Multi-campaign strategy & A/B testing
- Advanced conversion tracking & events
- Funnel & performance analysis
- Optimization 3× / week
Growth Engine
Ad spend $5,001–$15,000/mo
- Everything in Performance Core, plus:
- Cross-channel strategy
- Custom dashboards & reporting
- Priority support & faster iteration
- Bi-weekly strategy call
Own your market
Ad spend $15,000+/mo
- Everything in Growth Engine, plus:
- Server-side tracking
- Dedicated data analyst
- Landing-page CRO
- Weekly strategy call & roadmap
Rated for clarity and results
4.9 / 5 average — from founders who read every line of their reporting.
Finally an agency that shows the numbers. They fixed our tracking first, then scaling actually made sense. ROAS up, and we know exactly why.
The flat fee was the reason we switched — no more paying more just because we spend more. Senior people, weekly optimization, zero fluff.
Straight talk, fast replies, and leads that actually convert. The free audit alone found budget we were burning for months.
We came from a % agency and the difference is night and day. Clean reporting, real ownership, and no lock-in contract.
They treat our budget like it's theirs. Creative testing is systematic, and every call comes with a decision, not just a dashboard.
Finally an agency that shows the numbers. They fixed our tracking first, then scaling actually made sense. ROAS up, and we know exactly why.
The flat fee was the reason we switched — no more paying more just because we spend more. Senior people, weekly optimization, zero fluff.
Straight talk, fast replies, and leads that actually convert. The free audit alone found budget we were burning for months.
We came from a % agency and the difference is night and day. Clean reporting, real ownership, and no lock-in contract.
They treat our budget like it's theirs. Creative testing is systematic, and every call comes with a decision, not just a dashboard.
Businesses we've boosted
A snapshot of the systems we've built. Real reporting, no vanity metrics.
More than tripled the booking rate and grew monthly leads as we scaled — across Polish & Ukrainian audiences.
PMax + Search · read case →Roughly 8× the lead flow at peak while cutting cost per lead by three-quarters, on high-intent legal search + local PMax.
Search + PMax · read case →Grew solar-install leads 3.5× while cutting cost per lead by more than half, scaling Search + Performance Max nationwide.
Search + PMax · read case →Tripled signups quarter-over-quarter at nearly half the cost per action, scaling full-funnel across Search, PMax and Display in the US.
Search + PMax + Display · read case →Not on this list yet?
Get a free, no-obligation audit of your ad account — we'll show you exactly where the growth is hiding.
Scaled a fashion store's orders by half at peak and grew budget +44% profitably, on value-based PMax + Shopping across the full catalog.
PMax + Shopping · read case →Nearly doubled renovation leads at peak across Polish & Ukrainian audiences in Warsaw, with a feed-driven Search + PMax build.
Search + PMax · read case →Held a pizza brand's order flow rock-steady for 3+ years at a market-leading order rate, with brand + local PMax.
Search + Local PMax · read case →Nearly doubled auto-service leads at peak and cut cost per lead, reaching Polish- and Ukrainian-speaking drivers on a lean budget.
PMax + Search · read case →Not on this list yet?
Get a free, no-obligation audit of your ad account — we'll show you exactly where the growth is hiding.
Built a category-leading buying service to double-digit click-to-lead rates, with 6 in 10 leads driven by Performance Max.
PMax + Search · read case →More than doubled service inquiries for a Poland auto shop across Polish- and Ukrainian-speaking drivers, on a Performance-Max-led build.
PMax + Search · read case →Metrics shown as relative growth — absolute client figures are kept confidential.
View all case studies →Geography of our clients
Ukraine-born, working across Europe, the Americas and the English-speaking world — same senior team, same flat fee, any market.
Want to become our client?
Book a free, no-pitch audit — a senior specialist shows you exactly what we'd improve. Keep the plan either way.
Meta Ads questions
We direct and iterate on creative — angles, hooks and formats — and work with your assets or creators. Great performance is mostly a creative problem, so this is central, not an add-on.
As fast as the data allows. We scale winners deliberately to protect efficiency, rather than dumping budget and watching CPA spike.
Whichever wins for your account. Advantage+ Shopping is strong for many e-commerce catalogs; manual gives control where audiences or budgets need it. We test, we don't dogmatize.
Usually step one. If events and CAPI aren't clean, Meta's bidding optimizes to noise — so we audit and fix the signal before scaling spend.
No. Everything is month-to-month, senior-run, at a flat fee — never a percentage of your ad spend.
Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →