We doubled an auto brand's monthly leads
How we took Dream Auto's Google Ads from launch to double the monthly leads at peak, with a Performance Max + Search build that drove cost per lead down fast.
The partner
Dream Auto is an automotive business in Ukraine. Auto is a high-consideration purchase with strong search demand — the account needed to capture ready-to-buy queries and expand reach with Performance Max, all while keeping the cost per lead efficient from the very first months.
Goals
- A fast, reliable ramp of qualified auto inquiries.
- Bring cost per lead down as volume grows.
- Own high-intent auto search, defended by brand.
- Extend reach with Performance Max.
- Track every inquiry so bidding optimizes to real buyers.
Strategy
We launched with a clean split: brand defense, high-intent general search, and Performance Max for reach — measurement first, so every optimization chased real inquiries.
- 01
Defended the brand
A brand campaign captured existing demand — the cheapest, highest-converting leads.
- 02
Owned high-intent search
A general search campaign caught people actively shopping, the sharpest demand.
- 03
Scaled reach with Performance Max
PMax opened up Google's full inventory and became the largest lead source.
- 04
Drove cost per lead down
With conversions tracked, monthly optimization cut cost per lead by ~30% inside the first months.
- 05
Scaled on what worked
Budget followed the campaigns proving out month to month; monthly leads doubled at peak.
Results
In its first months, monthly leads doubled at peak versus the launch month while the cost of each lead fell by around 30% — a fast, efficient ramp.
Lead momentum
Leads per month · % change vs the launch monthThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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PMax + Search · read case →Book your free audit.
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