Case study · Google Ads · Home remodelingUnited States

We nearly tripled a remodeler's peak leads

How we grew HomePro Connect — a US home-remodeling company spanning roofing, bathrooms and kitchens — while driving the cost of every lead sharply down.

+178%more leads at the peak quarter
−70%lower cost per lead
65%of leads via Performance Max
USmulti-service remodeling

The partner

HomePro Connect is a US home-remodeling company covering roofing, bathrooms, kitchens and general services. Remodeling is a high-value, multi-service category where each project type has its own demand — the account needed to capture all of it and keep the cost per booked lead low as volume scaled.

Goals

  • A reliable flow of qualified remodeling inquiries across services.
  • Bring cost per lead down as volume grows.
  • Cover each service — roofing, bathroom, kitchen — with its own intent.
  • Balance high-intent search with the reach of Performance Max.
  • Track every call and form as a conversion.

Strategy

We built a full-funnel system: Performance Max for reach across services, high-intent search per remodeling type, and brand at the base — all tuned to drive booked leads at a falling cost.

  1. 01

    Segmented by service

    Separate campaigns for roofing, bathroom, kitchen and general services, so bidding and messaging matched each project type.

  2. 02

    Scaled reach with Performance Max

    Performance Max became the volume driver — roughly two-thirds of leads — across Google's full inventory.

  3. 03

    Owned high-intent search

    Service-specific search caught homeowners ready to hire, the sharpest demand in the account.

  4. 04

    Drove cost per lead down

    With clean tracking, weekly optimization cut the cost of each lead by around 70% at the peak quarter.

  5. 05

    Concentrated budget on winners

    Spend followed the services and campaigns proving out quarter to quarter.

Results

Leads nearly tripled at the peak quarter versus the first full quarter, and the cost of each lead fell by around 70% — Performance Max driving the volume, search the intent.

Leads at the peak quarter+178%
Cost per lead−70%
Share of leads from Performance Max~65%
Coverageroofing · bath · kitchen
Tracking coveragecalls + forms

Lead momentum

Leads per quarter · % change vs the first full quarter
+178%more leads at the peak quarter than the first full quarter.
−70%lower cost per lead as the account scaled.
~65%of leads driven by Performance Max across services.

The team

A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.

Roman, Head of Paid Search
RomanHead of Paid Search

Metrics shown as relative growth. Absolute account figures are kept confidential.

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