We nearly doubled a renovation firm's quarterly leads
How we grew RSU — an apartment-renovation company in Warsaw — with a structured Search + Performance Max build across Polish and Ukrainian audiences.
The partner
RSU is an apartment-renovation and finishing company operating in Warsaw, serving both Polish and Ukrainian-speaking clients. Renovation is a high-consideration, high-value service with a local footprint — the account needed to reach both language audiences with the right intent and turn them into qualified project inquiries.
Goals
- A steady flow of qualified renovation inquiries in Warsaw.
- Reach both Polish and Ukrainian-speaking audiences properly.
- Cover high-intent local search (remont, wykończenia, wycena).
- Extend reach with Performance Max without losing efficiency.
- Track every inquiry so bidding optimizes to real projects.
Strategy
We built around local high-intent search in both languages, backed by Performance Max for reach — brand defended, generic renovation terms owned, and geo-targeted campaigns focused tightly on Warsaw.
- 01
Covered both audiences by language
Parallel campaigns for Polish and Ukrainian-speaking clients, so each got messaging and bids that matched — not a diluted one-size setup.
- 02
Owned high-intent renovation search
Phrase and exact campaigns on the terms people use when pricing a renovation — quotes, finishing, apartment remodels — kept spend on ready-to-hire intent.
- 03
Geo-focused on Warsaw
Tight geo-targeting concentrated budget on the serviceable area, with local search campaigns for the immediate catchment.
- 04
Extended reach with Performance Max
PMax opened up the rest of Google's inventory, adding volume beyond what pure search could deliver as the account matured.
- 05
Optimized toward qualified leads
With conversions tracked, weekly optimization lifted quarterly leads to nearly double the launch quarter at peak.
Results
Quarterly lead volume climbed to nearly double the launch quarter at peak, across both language audiences — from a structured build that kept spend on high-intent, local demand.
Lead momentum
Leads per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people from kickoff to today, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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