We run a BBQ store on value, not clicks
How we run kopteam.com.ua — a Ukrainian BBQ and smoking-goods store — on value-based Performance Max and Shopping, bidding to the revenue behind each order.
The partner
kopteam.com.ua is a Ukrainian store for BBQ and food-smoking goods. It's a seasonal, enthusiast category where basket value matters — the account needed a value-based system that bids to the revenue behind each order across a full catalog.
Goals
- Drive revenue across a seasonal catalog.
- Bid to value, not raw order count.
- Split reach between Performance Max and Shopping.
- Cover the catalog with a healthy product feed.
- Keep spend efficient against the revenue it returns.
Strategy
We run a value-based system: a clean feed powering Performance Max and Shopping on target-ROAS bidding, so budget follows the revenue across the catalog.
- 01
Built the product feed
A healthy, fully-attributed feed so Shopping and PMax bid on accurate product and value data.
- 02
Bid to revenue
Target-ROAS bidding means the account optimizes to the revenue behind each order, not raw counts.
- 03
Split PMax and Shopping
Performance Max carries the larger share with Shopping alongside, covering the full range.
- 04
Worked the season
Budget flexed with seasonal demand so spend followed the revenue.
- 05
Optimized on value return
Weekly optimization kept spend efficient against the revenue it returned.
Results
kopteam.com.ua runs on value — the account bids to the revenue behind each order across the catalog, with Performance Max leading and Shopping alongside.
Where the orders come from
Share of orders by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics & feed management — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
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