We run a materials brand on high-intent search
How we run Miracrette.com — a foam-concrete building-materials brand — as a high-intent search lead engine, backed by Performance Max for reach.
The partner
Miracrette.com is a Ukrainian foam-concrete building-materials brand. It's a niche, trade-led category where the buyer knows exactly what they want — so high-intent search is where the value is. The account needed to own that specific demand and extend it with Performance Max.
Goals
- A steady flow of qualified foam-concrete inquiries.
- Own the niche, high-intent search demand.
- Extend reach with Performance Max.
- Keep spend on ready-to-buy trade intent.
- Track every inquiry so bidding optimizes to real demand.
Strategy
We run a search-led system: dedicated high-intent campaigns for the foam-concrete category, backed by Performance Max for reach, with tight query control keeping spend on trade intent.
- 01
Owned the niche search
Dedicated search campaigns for the foam-concrete category captured the specific, high-intent demand — roughly three-quarters of leads.
- 02
Extended reach with Performance Max
PMax added volume across Google's inventory beyond pure search.
- 03
Kept spend on trade intent
Tight query control and negatives kept budget on ready-to-buy demand, not browsers.
- 04
Covered the category with DSA
Dynamic search filled long-tail gaps across the range.
- 05
Tracked every inquiry
Conversions tracked so bidding optimized to real trade demand.
Results
Miracrette.com runs as a high-intent search engine for a niche building material — roughly three-quarters of leads coming through search, with Performance Max adding reach.
Where the leads come from
Share of leads by channelThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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Runs a foam-concrete brand's demand on Performance Max reach plus high-intent search across a niche building material.
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PMax + Search · read case →Book your free audit.
No pitch.
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