We run a store on value, not clicks
How we run azaleakr.com.ua — a Ukrainian online store — on value-based Performance Max and Shopping, bidding to the revenue behind each order across the full catalog.
The partner
azaleakr.com.ua is a Ukrainian online store with a broad product range. E-commerce success is about revenue quality, not raw order count — the account needed a value-based system that bids to the revenue behind each sale across a full, changing catalog.
Goals
- Drive revenue, not just order count.
- Cover the full catalog with a healthy product feed.
- Bid to value so high-worth orders get the budget.
- Split reach between Performance Max and Shopping.
- Keep spend efficient against the revenue it returns.
Strategy
We run a value-based system: a clean product feed powering Performance Max and Shopping on target-ROAS bidding, segmented by product value, so budget follows the revenue.
- 01
Built the product feed
A healthy, fully-attributed feed so Shopping and PMax bid on accurate product and value data across the catalog.
- 02
Bid to revenue
Target-ROAS bidding means the account chases the revenue behind each order, not raw counts.
- 03
Split PMax and Shopping
Performance Max and Shopping each carry roughly half the orders, covering the full range.
- 04
Segmented by value
Separate campaigns for product-value bands so higher-worth orders get the budget.
- 05
Optimized on value return
Weekly optimization keeps spend efficient against the revenue it returns.
Results
azaleakr.com.ua runs on value — the account bids to the revenue behind each order across a full catalog, with Performance Max and Shopping each carrying about half the volume.
Where the orders come from
Share of orders by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics & feed management — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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Search + PMax · read case →Book your free audit.
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