We scaled a food store nearly 10×
How we took sunrisefood.bg — a Bulgarian food store — from a slow start to a breakout quarter, multiplying orders while driving the cost of each one sharply down.
The partner
sunrisefood.bg is a Bulgarian food store. Grocery and food e-commerce runs on thin margins and repeat intent — orders have to come cheap and often. After a slow start, the account needed a system that could capture high-intent demand and scale orders without the cost per order creeping up.
Goals
- Turn a slow start into dependable order volume.
- Capture high-intent food and grocery search.
- Keep the cost per order low as volume grows.
- Extend reach with Performance Max.
- Track every order so bidding optimizes to real demand.
Strategy
We rebuilt around high-intent search across the catalog, backed by Performance Max for reach, and drove the cost per order down as volume scaled.
- 01
Owned high-intent search
Search across the food catalog captured people ready to order — roughly seven in ten orders came through search.
- 02
Extended reach with Performance Max
PMax added volume across Google's inventory beyond pure search.
- 03
Fixed the economics
With every order tracked, weekly optimization cut the cost of each order by two-thirds as volume grew.
- 04
Scaled the breakout
From a slow start, quarterly orders climbed to nearly ten times the low point at the peak quarter.
- 05
Held efficiency while settling
After the peak, orders settled into a much higher band at a low cost per order.
Results
From a slow start, quarterly orders climbed to nearly ten times the low point at the peak quarter, and the cost of each order fell by two-thirds — the volume and efficiency moving together.
Order momentum
Orders per quarter · % change vs the slow-start quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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