We grew a tire store's quarterly leads
How we scaled 5kolesodokatka.com.ua — a Ukrainian tire and spare-wheel store — with a Search + Performance Max build that grew leads while cutting the cost of each one.
The partner
5kolesodokatka.com.ua is a Ukrainian tire and spare-wheel store. Auto retail is high-intent and seasonal — people search when they need tires now. The account needed to own that demand across search and Performance Max while keeping the cost per lead efficient.
Goals
- A steady, growing flow of tire and auto inquiries.
- Own high-intent search across the catalog.
- Extend reach with Performance Max.
- Bring cost per lead down as volume grows.
- Track every inquiry so bidding optimizes to real buyers.
Strategy
We built around high-intent search across the range, backed by Performance Max and a DSA campaign for coverage, all tuned to grow leads at a falling cost.
- 01
Owned high-intent search
Search across tires and spare-wheel demand captured people ready to buy — roughly six in ten leads came through search.
- 02
Added dynamic coverage
A DSA campaign filled the gaps across the catalog, catching long-tail demand.
- 03
Extended reach with Performance Max
PMax added volume across Google's inventory beyond pure search.
- 04
Drove cost per lead down
With conversions tracked, weekly optimization cut cost per lead by nearly a third as volume grew.
- 05
Scaled steadily
Quarterly leads grew to four-fifths above the launch quarter at peak.
Results
Quarterly leads grew to four-fifths above the launch quarter at peak, and the cost of each lead came down by nearly a third — high-intent search leading, Performance Max adding reach.
Lead momentum
Leads per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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PMax + Shopping · read case →Book your free audit.
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