We run a repair business on Performance Max
How we run apmirror.net — a mirror-repair service and product store — as a Performance-Max-led lead engine, with high-intent repair search capturing the sharpest demand.
The partner
apmirror.net is a mirror-repair service and product store. It's a two-sided business — a specialist repair service plus a product catalog — so the account needed to drive service inquiries and product sales together, matching the right demand to the right offer.
Goals
- Drive both repair-service inquiries and product sales.
- Capture high-intent mirror-repair search.
- Cover the product catalog with Performance Max.
- Track every lead so bidding optimizes to real demand.
- Keep acquisition efficient across both offers.
Strategy
We run a Performance-Max-led system across the product catalog and services, with a high-intent repair search campaign capturing the sharpest demand.
- 01
Led with Performance Max
PMax across products and services drives roughly nine in ten leads, matching demand to the right offer automatically.
- 02
Owned high-intent repair search
A dedicated mirror-repair search campaign catches people who need the service now.
- 03
Split service from products
Separate campaigns for the repair service and the product catalog so bidding matched each offer.
- 04
Tracked every lead
Inquiries and sales tracked as conversions so bidding optimized to real demand.
- 05
Kept acquisition efficient
Ongoing optimization kept cost per lead workable across both sides of the business.
Results
apmirror.net runs as a Performance-Max-led engine across service and products — roughly nine in ten leads coming through PMax, with high-intent repair search delivering the sharpest inquiries.
Where the leads come from
Share of leads by channelThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
More from Home & renovation
Grew a solar store's install and product leads by more than half at peak, on a balanced Search + Performance Max build.
Search + PMax · read case →Runs a foam-concrete manufacturer's lead gen on high-intent search, backed by Performance Max for reach.
Search + PMax · read case →Runs a foam-concrete brand's demand on Performance Max reach plus high-intent search across a niche building material.
PMax + Search · read case →Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →