We tripled a fintech platform's signups in one quarter
How we scaled Tickeron — a US AI stock-trading platform — from launch to a breakout quarter, more than tripling signups while driving the cost of each action down.
The partner
Tickeron is a US AI-powered stock-trading and analytics platform. Fintech acquisition is a volume-and-efficiency game: enormous reachable audience, low tolerance for wasted spend, and a signup that has to stay cheap as you scale. The account needed a full-funnel engine that could turn broad interest in AI trading into signups — fast, and efficiently.
Goals
- Scale signups quickly without letting cost per action drift up.
- Cover the full funnel — brand, high-intent search, product pages and display.
- Exploit the platform's huge library of ticker and comparison content.
- Keep acquisition efficient enough to scale media confidently.
- Track every signup and key action as a conversion.
Strategy
We built a full-funnel structure — brand and high-intent search at the bottom, Performance Max across product and ticker pages in the middle, and a wide Display network of comparison and content campaigns at the top — all feeding one signup goal.
- 01
Locked in brand and high-intent search
Brand campaigns captured people already looking for Tickeron; high-intent search caught bot-trading and AI-trading queries — the cheapest, highest-converting actions.
- 02
Turned content into a funnel
The platform's ticker, comparison and article pages became hundreds of tightly-themed Display and PMax campaigns, each pulling a specific audience toward signup.
- 03
Scaled the breakout quarter
As efficiency held, we doubled media inside the scale quarter — signups more than tripled quarter-over-quarter at nearly half the previous cost per action.
- 04
Managed efficiency deliberately
With every action tracked, we pushed cost per action down to its lowest point exactly when volume was highest — the hard part in any fintech scale-up.
- 05
Prioritized the winners
Budget concentrated on the campaigns and audiences proving out, across US and international product pages.
Results
In the breakout quarter, signups more than tripled versus the prior quarter while the cost of each action fell by more than a third — the volume and efficiency moving in the right direction at the same time.
Signup momentum
Signups per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people from kickoff to today, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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