We keep a pizza brand's orders flowing
How we run SevenPizza's Google Ads as a dependable order engine — nearly half of every click becoming an order, held steady across more than three years.
The partner
SevenPizza is a pizza brand with delivery and multiple locations. Food delivery is a high-frequency, brand-led category: success is a steady stream of orders at a low cost per order, sustained month after month. The account needed to own the brand's demand, capture generic pizza intent, and keep every location busy.
Goals
- A dependable, steady flow of online and phone orders.
- Own the brand's own searches — defend against competitors.
- Capture generic 'pizza near me' intent efficiently.
- Keep each location's local demand covered.
- Hold cost per order low, consistently, at volume.
Strategy
We run SevenPizza as a brand-led order engine: a dominant Brand campaign, generic pizza search, competitor coverage, and location-level Performance Max keeping each restaurant's catchment fed.
- 01
Owned the brand's demand
A dominant Brand campaign captures people who already want SevenPizza — the cheapest, highest-converting orders, defended against competitors bidding on the name.
- 02
Captured generic pizza intent
A generic campaign catches 'pizza delivery' demand from people who haven't picked a brand yet, converting at a strong rate.
- 03
Covered each location locally
Location-level local Performance Max campaigns keep every restaurant's immediate catchment covered on Maps and local surfaces.
- 04
Held competitors off
A dedicated competitor campaign keeps the brand visible when rivals bid on comparison and category terms.
- 05
Kept it steady for years
The real result isn't a spike — it's consistency: order volume held in a steady high band for 3+ years at a market-leading click-to-order rate.
Results
The win here is consistency: nearly half of every click becomes an order, and order volume has held in a steady, high band for more than three years — recovering +34% from its softest quarter — at a low, flat cost per order.
Order consistency
Orders per quarter · % change vs a two-year baselineThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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