The Meta Ads optimization checklist
Checks across tracking, structure, audiences, creative, bidding and reporting for Facebook & Instagram. Tick your account as you go, watch your score climb, and grab the printable PDF.
Plenty of quick wins here — especially in tracking and creative testing.
Tracking & signal
Account structure
Audiences & targeting
Creative & testing
Budget & bidding
Analysis & reporting
Get the full printable checklist
All 32 checks as a clean PDF you can work through — plus the exact fixes we'd prioritize first. No spam, unsubscribe anytime. See our Privacy Policy.
Also running elsewhere? Google Ads checklist →
About the checklist
Yes. Work through every check right on this page for free. Drop your email if you want the printable PDF and our take on which fixes to prioritize first.
Anyone running or reviewing a Meta Ads account — in-house marketers, founders, or agencies pressure-testing their own setup. Every item is plain-English; no experience assumed.
Normal — most accounts we audit miss a third or more, usually in tracking and creative. Book a free audit and we'll turn the gaps into a prioritized action plan.
Book your free audit.
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We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
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