We run a fashion store on value, not clicks
How we run UAmoda — a Ukrainian fashion and embroidered-apparel store — on value-based Performance Max, bidding to revenue across the full catalog rather than chasing raw order counts.
The partner
UAmoda is a Ukrainian fashion and embroidered-apparel store. It's a considered, higher-value purchase where revenue quality matters more than order count — the account needed a value-based system that bids to the revenue behind each sale across a full, changing catalog.
Goals
- Drive revenue, not just order count.
- Cover the full catalog with a healthy product feed.
- Bid to value so high-worth orders get the budget.
- Defend the brand and capture high-intent product search.
- Keep spend efficient against the revenue it returns.
Strategy
We run a value-based system: a clean product feed powering Performance Max on conversion-value bidding, with search protecting the brand and capturing high-intent product queries.
- 01
Built the product feed
A healthy, fully-attributed feed so Performance Max can bid on accurate product and value data across the catalog.
- 02
Bid to revenue, not orders
Conversion-value bidding means the account chases the revenue behind each sale — the right approach for higher-value fashion.
- 03
Led with Performance Max
PMax across the catalog drives roughly four in five orders, matching products to buyers automatically.
- 04
Protected the brand
A dedicated embroidered-apparel search campaign captures high-intent demand and defends the name.
- 05
Optimized on value return
Weekly optimization keeps spend efficient against the revenue it returns, not raw click volume.
Results
UAmoda runs on value — the account bids to the revenue behind each order rather than raw counts, with Performance Max driving the bulk of sales across the full catalog.
Where the orders come from
Share of orders by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics & feed management — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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