We scaled an auto-parts store nearly 6×
How we grew AvtoMarket StoDorog — a Ukrainian auto-parts and accessories store — on value-based Performance Max and Shopping, multiplying orders while keeping cost per order in check.
The partner
AvtoMarket StoDorog is a Ukrainian auto-parts and accessories store with a broad catalog — lights, clips, helmets and more. E-commerce at scale is a value game: growth only counts if it stays profitable. The account needed a feed-driven system that could multiply orders while holding a healthy return.
Goals
- Scale orders fast while holding a target return.
- Cover the full catalog with a healthy product feed.
- Bid to revenue, not raw order count.
- Segment by price band so budget follows value.
- Defend the brand and capture high-intent search.
Strategy
We built a value-based engine: a clean feed powering Performance Max and Shopping on target-ROAS bidding, segmented by price band, with brand and local support underneath.
- 01
Built the product feed
A healthy, fully-attributed feed so Shopping and PMax could bid on accurate product and value data across the whole catalog.
- 02
Segmented by price band
Separate PMax campaigns for low- and higher-priced ranges, each on its own target ROAS, so high-value orders got the budget.
- 03
Bid to revenue
Value-based bidding meant the account chased revenue quality, not just order count — the difference between growth and profitable growth.
- 04
Scaled on proven segments
Where a segment held its return, we scaled its budget; monthly orders climbed to nearly six times the launch month at peak.
- 05
Defended the brand
Brand search kept the store visible for people already looking for it.
Results
Monthly orders climbed to nearly six times the launch month at peak and settled well above launch, with cost per order coming down — value-based bidding keeping the growth profitable.
Order momentum
Orders per month · % change vs the launch monthThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics & feed management — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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