We run a heating store at a 9×+ return on ad spend
How we run obigrivachi.com.ua — a Ukrainian heating and eco-heating store — on value-based Performance Max, holding a 9×+ return on ad spend while scaling monthly budget from launch to today.
The partner
obigrivachi.com.ua is a Ukrainian heating and eco-heating store. Heating is a high-worth, considered purchase — a single sale is worth many small ones. The account needed a value-based system that bids to the revenue behind each order and holds a strong return as budget scales.
Goals
- Drive high-worth heating sales at a strong, steady return.
- Bid to the revenue behind each order, not raw counts.
- Cover the catalog with a healthy product feed.
- Scale monthly budget without the return falling away.
- Keep spend efficient against the revenue it returns.
Strategy
We run a value-based Performance Max engine: a clean product feed powering conversion-value bidding, so the account chases revenue quality and holds a 9×+ return as budget scales.
- 01
Set up value-based bidding
Conversion-value bidding so the account optimizes to the revenue behind each order — the right approach for high-worth heating.
- 02
Built the product feed
A healthy feed so Performance Max bids on accurate product and value data across the catalog.
- 03
Led with Performance Max
PMax across the catalog matches high-worth products to ready buyers automatically.
- 04
Held the return while scaling
As monthly budget scaled into the 50–150K range, the return held at 9×+ — the hard part in any scale-up.
- 05
Optimized on revenue, from launch to today
Ongoing optimization keeps the account on revenue return, not click volume, month after month.
Results
The store runs on value — a Performance Max engine bidding to the revenue behind each high-worth heating order, holding a 9×+ return on ad spend as monthly budget scaled into the 50–150K range, from launch to today.
The team
A senior-run Google Ads pod: strategy & account lead and analytics for feed and value tracking — on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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