We run a full-funnel engine for a multi-service agency
How we run RedPanda — a Czech agency spanning insurance, courses and visa services — as a full-funnel Google Ads engine across a multilingual market.
The partner
RedPanda is a Czech agency serving expats and locals with insurance, professional courses and visa services. Three services, several languages, and a wide funnel — the account needed a system that could drive brand awareness at the top and capture high-intent inquiries at the bottom, all at once.
Goals
- A steady flow of inquiries across insurance, courses and visa services.
- Cover the full funnel — awareness to high-intent.
- Serve a multilingual market properly.
- Balance Performance Max reach with high-intent search.
- Track every inquiry so bidding optimizes to real leads.
Strategy
We run a full-funnel structure: Performance Max across services for reach and volume, high-intent search per service, Demand Gen for awareness, and brand at the base — all feeding one inquiry goal.
- 01
Led with Performance Max
PMax across insurance, courses and visa services drives roughly seven in ten actions across Google's full inventory.
- 02
Owned high-intent search per service
Dedicated search for each service captures people ready to inquire — the sharpest demand.
- 03
Added Demand Gen for awareness
Demand Gen campaigns warm up the top of the funnel across the multilingual market.
- 04
Defended the brand
A brand campaign keeps the agency visible for people already searching its name.
- 05
Optimized across the funnel
Every inquiry tracked, so budget flows to the services and stages proving out.
Results
RedPanda runs as a full-funnel engine across three services and several languages — Performance Max carrying the bulk of the volume, search and Demand Gen covering intent and awareness.
Where the actions come from
Share of actions by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people from kickoff to today, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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