We scaled a Dubai venue's bookings 4.6×
How we grew Molodost — a karaoke, club and restaurant venue in Dubai — with a Performance-Max-led build that multiplied bookings while driving the cost of each action sharply down.
The partner
Molodost is a karaoke, club and restaurant venue in Dubai, serving a diverse international crowd. Nightlife and events demand is broad and fast-moving — the account needed to fill tables and bookings across a wide audience while keeping the cost per booking efficient as volume scaled.
Goals
- A steady flow of bookings, parties and reservations.
- Reach a broad international audience in Dubai.
- Cover karaoke, club, restaurant and corporate-event demand.
- Keep the cost per booking efficient as volume grows.
- Track every booking action as a conversion.
Strategy
We built a Performance-Max-led system for reach across the venue's offers, with high-intent search per format and Demand Gen for promotions and parties — all tuned to booked demand.
- 01
Led with Performance Max
PMax across the venue's offers drives roughly five in six actions, matching Dubai's broad audience to the right format.
- 02
Captured intent by format
Search campaigns for karaoke, club, restaurant and corporate events caught people ready to book.
- 03
Promoted with Demand Gen
Demand Gen campaigns pushed promotions and parties across Google's visual surfaces.
- 04
Scaled the breakout quarter
As efficiency held, bookings multiplied 4.6× quarter-over-quarter at the peak, while cost per action fell by more than half.
- 05
Defended the brand
Brand search kept the venue visible for people already looking for it.
Results
In the scale quarter, booking actions multiplied 4.6× versus the prior quarter while the cost of each action fell by more than half — Performance Max carrying the bulk of the demand.
Where the bookings come from
Share of actions by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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