We cut a custom-apparel store's cost per order 86%
How we scaled Coppertee's Google Ads from launch — growing orders more than three-and-a-half times while cutting the cost per order by 86% and turning the account profitable — on a flat fee.
The partner
Coppertee is a U.S. custom-apparel store — made-to-order t-shirts and printed goods. Print-on-demand runs on thin margins and impulse-level order values, so the whole game is driving order volume up while driving the cost of each order relentlessly down.
Goals
- Grow order volume from a standing start.
- Drive the cost per order down to a genuinely profitable level.
- Feed bidding real order and value signals.
- Capture both high-intent search and product-browsing demand.
- Hold it on a flat fee as the store scales.
Strategy
We built the account to compound efficiency — capturing high-intent search and Shopping demand, feeding the bidding real order and value signals, then squeezing the cost per order down quarter after quarter until the economics worked.
- 01
Fixed the measurement
Every order was tracked so bidding optimized toward real purchases, not clicks.
- 02
Captured intent + browsing
Search covered high-intent custom-apparel queries; Shopping covered product-level demand.
- 03
Drove cost per order down
The core work: negatives, feed and bid management pulling the cost per order down every quarter.
- 04
Scaled the winners
Budget concentrated on the products and queries that converted profitably.
- 05
Optimized weekly
A weekly loop compounding the efficiency gains toward positive economics.
Results
Across the engagement orders grew more than three-and-a-half fold from the first full quarter, while the cost per order fell by 86% — the account moved from launch spend to a genuinely profitable engine.
Order momentum
Orders per quarter · % change vs the first full quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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