We built a 20× ROAS engine for a dental-products store
How we scaled Pearlmont's Google Ads across six markets into a value engine — revenue up more than two-and-a-half times while return on ad spend held between 15× and 25× — on a flat fee.
The partner
Pearlmont is a dental-products e-commerce brand selling across six English-speaking markets. It's a value game: healthy margins on repeatable orders, but only if the account bids to revenue and holds return on ad spend as it scales across very different markets.
Goals
- Scale revenue across six markets on one value engine.
- Hold return on ad spend high as spend grows.
- Bid to revenue, not raw orders.
- Keep conversion tracking clean across markets and currencies.
- Hold it on a flat fee as revenue scales.
Strategy
Once conversion value was tracked cleanly across every market, we ran a value-based Performance Max and Shopping build that bid to revenue — letting us scale spend across six markets while return on ad spend held in the 15–25× band.
- 01
Fixed value tracking across markets
Clean conversion value per market, so bidding optimized to real revenue everywhere it ran.
- 02
Value-based PMax + Shopping
The account bid to revenue, concentrating spend where the return actually was.
- 03
Scaled market by market
Budget followed the markets and products that cleared the return threshold, not a flat spread.
- 04
Protected ROAS as it grew
Bids were managed so scaling spend didn't erode the return.
- 05
Optimized weekly
Feed, budgets and market mix were reviewed on a weekly loop.
Results
From the point the value engine came online, revenue grew more than two-and-a-half fold and orders more than doubled, while return on ad spend held between roughly fifteen and twenty-five times across six markets.
Revenue momentum
Tracked revenue per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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