We launched a nail studio to 3× the bookings
How we took Glassine's Google Ads from a standing start to more than three times the quarterly bookings in two quarters — reaching nearly six times the launch month at its peak — on a flat fee.
The partner
Glassine is a U.S. nail studio. Local beauty is a fast, high-intent category — people search for a salon near them and book within the day — so the account has to turn local search intent into booked appointments at a cost per booking a single-location business can sustain.
Goals
- Launch local bookings from zero.
- Turn local search intent into booked appointments, fast.
- Keep the cost per booking sustainable for one location.
- Measure every call and booking.
- Scale within a local budget as it proves out.
Strategy
For a new local studio the win is capturing high-intent local search and converting it to bookings fast. We launched a tightly-geotargeted Search build, measured every booking, and scaled the budget as the cost per booking proved out.
- 01
Launched on local intent
Tightly geotargeted Search on high-intent nail and salon queries near the studio.
- 02
Measured every booking
Calls and form bookings were tracked so bidding optimized to real appointments.
- 03
Scaled as it proved out
Budget grew month over month as the cost per booking held steady.
- 04
Held efficiency
Query control and negatives kept spend on genuine local intent, not stray clicks.
- 05
Optimized weekly
A weekly loop compounded bookings toward the peak months.
Results
Within two quarters of launch, quarterly bookings grew to more than three times the launch quarter — and at its peak the studio's best month ran nearly six times its first — while the cost per booking came down.
Booking momentum
Bookings per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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