Case study · Google Ads · Solar energyUkraine

We grew a solar store's monthly leads

How we scaled teplosolar.com.ua — a Ukrainian solar-energy store — with a balanced Search + Performance Max build, lifting monthly leads by more than half at peak.

+57%more leads at the peak month
60%of leads via Performance Max
Search + PMaxbalanced build
Ukrainesolar demand

The partner

teplosolar.com.ua is a Ukrainian solar-energy store selling home solar systems and products. Solar is a considered, high-ticket purchase — the account needed to catch ready-to-buy searches and warm up the wider audience with Performance Max, at a lead cost that made a high-value sale worthwhile.

Goals

  • A steady flow of qualified solar inquiries, home systems and products.
  • Balance high-intent search with Performance Max reach.
  • Keep cost per lead workable for a high-ticket sale.
  • Track every inquiry so bidding optimizes to real buyers.
  • Grow lead volume month over month.

Strategy

We built a balanced system: high-intent general search plus Performance Max across home solar and products, with measurement first so every optimization chased real inquiries.

  1. 01

    Owned high-intent search

    A general search campaign captured people actively pricing a solar system — the sharpest demand.

  2. 02

    Scaled reach with Performance Max

    PMax across home-solar and products opened up Google's full inventory and drove the larger share of leads.

  3. 03

    Balanced the two channels

    Search and Performance Max were kept in a roughly even split so intent and reach reinforced each other.

  4. 04

    Tracked every inquiry

    Conversions tracked cleanly so bidding optimized to real buyers, not raw traffic.

  5. 05

    Optimized toward the peak

    Weekly optimization lifted monthly leads by more than half at the peak month.

Results

Monthly leads grew by more than half at the peak month, with Performance Max carrying the larger share and high-intent search delivering the sharpest inquiries.

Leads at the peak month+57%
Share of leads from Performance Max~60%
Channel balanceSearch + PMax
Cost per leadheld steady
Tracking coverageevery inquiry

Lead momentum

Leads per month · % change vs the launch month
+57%more leads at the peak month than the launch month.
~60%of leads driven by Performance Max.
Balancedsearch and Performance Max working together.

The team

A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.

Roman, Head of Paid Search
RomanHead of Paid Search

Metrics shown as relative growth. Absolute account figures are kept confidential.

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