We run a materials brand on reach + intent
How we run foamrock.ua — a Ukrainian foam-concrete building-materials brand — on Performance Max reach plus high-intent search across a niche category.
The partner
foamrock.ua is a Ukrainian foam-concrete building-materials brand. It's a niche, trade-led category with steady, specific demand — the account needed to reach that audience with Performance Max and capture the sharpest intent with search.
Goals
- A steady flow of qualified foam-concrete inquiries.
- Reach the niche trade audience with Performance Max.
- Capture high-intent category search.
- Keep spend on ready-to-buy demand.
- Track every inquiry so bidding optimizes to real leads.
Strategy
We run a Performance-Max-led system for reach across the niche, backed by high-intent category search, keeping spend on trade intent.
- 01
Led with Performance Max
PMax across the foam-concrete range drives roughly three-quarters of leads across Google's inventory.
- 02
Captured high-intent search
Category search campaigns caught the specific, ready-to-buy demand.
- 03
Kept spend on trade intent
Tight targeting kept budget on the niche audience, not browsers.
- 04
Balanced reach and intent
Performance Max for volume, search for the sharpest inquiries.
- 05
Tracked every inquiry
Conversions tracked so bidding optimized to real demand.
Results
foamrock.ua runs as a Performance-Max-led reach engine for a niche building material — roughly three-quarters of leads through PMax, with high-intent search delivering the sharpest demand.
Where the leads come from
Share of leads by channelThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
More from Home & renovation
Runs a foam-concrete manufacturer's lead gen on high-intent search, backed by Performance Max for reach.
Search + PMax · read case →Scaled a Hawaii repair service's inquiries more than 3× while cutting cost per lead, on a search-led island-by-island build.
Search + PMax · read case →Runs a mirror-repair service and product store as a Performance-Max-led lead engine, backed by high-intent repair search.
PMax + Search · read case →Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →