We nearly doubled a specialist clinic's patient inquiries
How we scaled Aldermere's Google Ads into a steady, large-scale patient-acquisition engine — nearly doubling quarterly inquiries over three years while keeping cost per inquiry in check, on a flat fee.
The partner
Aldermere is a large specialist-healthcare provider running patient acquisition across many U.S. locations. Every inquiry carries real clinical and commercial value, and the program runs at serious scale — so the job is to grow inquiry volume steadily and predictably while keeping the cost per inquiry disciplined as investment climbs.
Goals
- Grow patient-inquiry volume predictably, at scale.
- Hold the cost per inquiry in check as budget scales.
- Capture high-intent patient search across every location.
- Measure every call and form, so bidding optimizes to real inquiries.
- Keep it durable over years — a compounding program, not a spiky one.
Strategy
At this scale the win is consistency, not a burst. We ran a Search-led program built to compound — capturing high-intent patient demand across locations and optimizing relentlessly so inquiry volume climbed quarter over quarter without the cost per inquiry running away.
- 01
Built for scale by location & service
The account was segmented so budget followed genuine patient intent across markets and service lines, instead of competing in one blurred campaign.
- 02
Fixed the measurement first
Every call and form was tracked as a conversion, so Google's bidding optimized toward real patient inquiries rather than raw clicks.
- 03
Owned high-intent search
Search captured people actively looking for care, with tight query control and negatives keeping spend on genuine intent across every location.
- 04
Compounded quarter over quarter
A weekly optimization loop nudged volume up steadily — a durable climb rather than a chase for one-off spikes.
- 05
Held cost per inquiry as spend scaled
Bids and budgets were managed so efficiency held even as investment grew across the program.
Results
Over three years quarterly patient inquiries nearly doubled — a steady climb rather than a spike — while the cost per inquiry came down from the launch quarter even as investment scaled.
Inquiry momentum
Patient inquiries per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
More from Healthcare
Scaled a health clinic to nearly 2.5× its launch-quarter patients at peak — and turned return on ad spend from a fraction of cost into more than 3×.
Search + PMax · read case →Grew a dermatology clinic's booked consultations 61% at scale, holding a lower cost per consultation across a large, steady search program.
Search-led · read case →Turned a physiotherapy clinic's account around — more than quadrupling quarterly leads while cutting cost per lead by nearly three-quarters.
Search + PMax · read case →Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →