We turned a physio clinic's leads around
How we rebuilt Befyzio — a physiotherapy clinic in the Czechia — from a soft patch into a rising lead engine, more than quadrupling quarterly inquiries while slashing the cost of each one.
The partner
Befyzio is a physiotherapy clinic in the Czechia. Physio demand is local and appointment-led — people book when they're in pain and searching nearby. After a soft patch, the account needed a rebuild that could turn intent into booked appointments efficiently.
Goals
- Turn a soft patch into rising, dependable lead flow.
- Capture high-intent physiotherapy search.
- Reach patients locally with Performance Max.
- Bring cost per lead sharply down.
- Track every booking and inquiry as a conversion.
Strategy
We rebuilt the account around high-intent physiotherapy search and brand defense, with Performance Max for local reach — and drove the cost per lead down as volume recovered and grew.
- 01
Rebuilt high-intent search
Refocused physiotherapy and brand search on the queries that book appointments, cutting wasted spend.
- 02
Reached patients locally
Performance Max carried the clinic across Google's local inventory to expand reach.
- 03
Fixed the economics
With bookings tracked cleanly, optimization cut the cost of each lead by nearly three-quarters.
- 04
Turned the account around
From a soft patch, quarterly leads climbed to more than four times the low point.
- 05
Kept it rising
Balanced search and Performance Max kept the recovery compounding quarter over quarter.
Results
From a soft patch, quarterly leads climbed to more than four times the low point, and the cost of each lead fell by nearly three-quarters — a genuine turnaround, balanced across search and Performance Max.
Turnaround momentum
Leads per quarter · % change vs the low quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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