We grew a dermatology clinic's consultations 61%
How we scaled Willowdance's Google Ads into a steady, large-scale consultation engine — 61% more booked consultations while trimming the cost per consultation — on a flat fee.
The partner
Willowdance is a UK dermatology clinic running consultations at scale. It's a steady, high-value category — the program needs consistent growth in booked consultations without letting the cost per consultation drift up as budget grows.
Goals
- Grow booked consultations steadily.
- Hold the cost per consultation as spend scales.
- Capture high-intent dermatology search.
- Measure every booking, so bidding optimizes to real consultations.
- Keep it durable, not spiky.
Strategy
At scale, consistency beats spikes. We ran a Search-led program built to compound — capturing high-intent dermatology demand and optimizing weekly so consultations climbed while the cost per consultation held.
- 01
Captured high-intent search
Search on the conditions and treatments patients actively look for.
- 02
Measured every consultation
Bookings were tracked so bidding optimized to real consultations, not clicks.
- 03
Compounded steadily
A weekly loop grew volume quarter over quarter rather than chasing bursts.
- 04
Held cost per consultation
Query control and bid management kept efficiency as spend grew.
- 05
Optimized weekly
The same disciplined loop, season over season.
Results
Over two years booked consultations grew 61% — a steady climb, not a spike — while the cost per consultation came down at large scale.
Consultation momentum
Booked consultations per quarter · % change vs the launch quarterThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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Search-led · read case →Book your free audit.
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