We scaled a repair service more than 3×
How we grew YZ Repair — a repair service across the Hawaiian islands — with a search-led, island-by-island build that tripled inquiries while cutting the cost of each one.
The partner
YZ Repair is a repair service operating across the Hawaiian islands. Local service demand is high-intent and island-specific — someone on Maui needs a Maui provider. The account needed to own that demand island by island and turn it into booked jobs at an efficient cost.
Goals
- A steady, growing flow of repair inquiries across the islands.
- Own high-intent search, targeted island by island.
- Defend the brand and cover service categories.
- Bring cost per lead down as volume grows.
- Track every call and form as a conversion.
Strategy
We built around high-intent search, split island by island, with brand defense and category coverage, plus Performance Max for reach — all tuned to booked jobs.
- 01
Split search by island
Separate general-requests campaigns per island (Maui, Kauai and more) so each market got its own budget and messaging.
- 02
Defended the brand and categories
Brand and category campaigns captured existing demand and the full range of repair services.
- 03
Added Performance Max for reach
PMax extended coverage across Google's inventory beyond pure search.
- 04
Drove cost per lead down
With every call and form tracked, weekly optimization cut cost per lead by a quarter as volume grew.
- 05
Scaled steadily
Quarterly leads climbed to more than three times the launch quarter at peak.
Results
Quarterly leads climbed to more than three times the launch quarter at peak, and the cost of each lead came down — high-intent, island-targeted search doing the heavy lifting.
Lead momentum
Leads per quarter · % change vs the first full quarterThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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