We run a store across two markets
How we run Iocani — a seasonal e-commerce brand — across Spanish and French markets, with Performance Max, Shopping and Video covering the funnel.
The partner
Iocani is a seasonal e-commerce brand selling into Spanish and French markets. Two languages, one catalog and sharp seasonal peaks — the account needed a feed-driven system that could cover both markets and lift for seasonal demand.
Goals
- Cover both Spanish and French markets properly.
- Lead with Performance Max across the catalog.
- Capture seasonal demand peaks.
- Support with Shopping and Video across the funnel.
- Track every order so bidding optimizes to real demand.
Strategy
We run a Performance-Max-led system across both markets, backed by Shopping and Video, with campaigns timed to seasonal peaks.
- 01
Covered both markets
Campaigns for Spanish and French audiences so each market got its own reach and messaging.
- 02
Led with Performance Max
PMax across the catalog drives roughly two-thirds of orders across Google's inventory.
- 03
Backed it with Shopping and Video
Shopping captured product intent; Video built awareness ahead of seasonal peaks.
- 04
Timed the seasons
Campaigns lifted for seasonal demand and eased back between peaks.
- 05
Tracked every order
Conversions tracked so bidding optimized to real demand across both markets.
Results
Iocani runs as a Performance-Max-led store across two markets — roughly two-thirds of orders through PMax, with Shopping and Video covering intent and awareness for seasonal demand.
Where the orders come from
Share of orders by channelThe team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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PMax + Shopping · read case →Book your free audit.
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