We held a car-accessories store at 6×+ ROAS
How we run Gearloft's Google Ads as a durable value engine — a steady 6×+ return on ad spend across two years, peaking above 8×, while cutting the cost per order and growing orders — on a flat fee.
The partner
Gearloft is a U.S. car-accessories store. It's a value category — durable margins on repeatable orders — where the win isn't a growth spike but a return on ad spend that holds season after season while the cost of each order keeps drifting down.
Goals
- Hold return on ad spend season over season.
- Drive the cost per order down.
- Grow orders without eroding the return.
- Bid to revenue, not raw clicks.
- Hold it on a flat fee as the store scales.
Strategy
We run the account for durable profit: value-based Shopping and Performance Max bidding to revenue, with weekly optimization keeping return on ad spend steady above 6× while the cost per order trended down and orders grew.
- 01
Bid to revenue
Conversion value was tracked so the account optimized to profit, not clicks.
- 02
Shopping + PMax structure
Built to surface the right products to real buying intent across the catalog.
- 03
Held ROAS steady
Bid and budget management kept return above 6× across seasons.
- 04
Trimmed cost per order
Feed and query work pulled the cost per order down around a quarter.
- 05
Optimized weekly
The same disciplined loop, quarter after quarter.
Results
Rather than a spike, the account is a durability story: return on ad spend held above six times for two years — peaking above eight — while the cost per order fell around a quarter and orders grew.
The team
A senior-run Google Ads pod: strategy & account lead and a PPC specialist on daily optimization — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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PMax + Shopping · read case →Book your free audit.
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