We fill a kids' art school's camps & classes
How we run drawplanet.cz — a kids' art school across Prague, Brno and Ostrava — as a Performance-Max-led booking engine for seasonal camps and year-round classes.
The partner
drawplanet.cz is a children's art school running classes and seasonal camps across Prague, Brno and Ostrava. Demand is sharply seasonal — camp enrollment spikes before holidays. The account needed to fill camps in-season and keep classes booked year-round, across three cities.
Goals
- Fill seasonal camps at peak enrollment windows.
- Keep year-round classes booked across three cities.
- Lead with Performance Max for reach and volume.
- Bring cost per booking down.
- Track every booking so bidding optimizes to real enrollments.
Strategy
We run a Performance-Max-led system per city, with dedicated seasonal camp campaigns and high-intent search, timed to enrollment windows.
- 01
Led with Performance Max per city
City-level PMax campaigns for Prague, Brno and Ostrava drive roughly three-quarters of bookings across Google's inventory.
- 02
Ran seasonal camp campaigns
Dedicated camp campaigns timed to enrollment windows captured the sharp seasonal spikes.
- 03
Captured high-intent search
Search campaigns caught parents actively looking for classes and camps.
- 04
Drove cost per booking down
With bookings tracked, optimization cut the cost of each one by more than half.
- 05
Balanced season and year-round
Budget flexed between camp peaks and steady class demand across the cities.
Results
drawplanet.cz runs as a Performance-Max-led booking engine across three cities — filling sharp seasonal camp peaks and steady class demand, with cost per booking cut by more than half.
Where the bookings come from
Share of bookings by channelThe team
A senior-run Google Ads pod: strategy & account lead, a PPC specialist on daily optimization, and analytics — the same people, on a flat monthly fee.
Metrics shown as relative growth. Absolute account figures are kept confidential.
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