The TikTok Ads optimization checklist
Checks across tracking, structure, the creative system, Spark Ads, bidding and reporting. Tick your account as you go, watch your score climb, and grab the printable PDF.
Plenty of quick wins here — start with tracking and a real creative cadence.
Tracking & signal
Account structure
Creative system
Spark Ads & creators
Budget & bidding
Analysis & reporting
Get the full printable checklist
All 29 checks as a clean PDF you can work through — plus the exact fixes we'd prioritize first. No spam, unsubscribe anytime. See our Privacy Policy.
Also running elsewhere? Meta Ads checklist →
About the checklist
Yes. Work through every check right on this page for free. Drop your email if you want the printable PDF and our take on which fixes to prioritize first.
Anyone running or reviewing a TikTok Ads account — in-house marketers, founders, or agencies checking their own setup. Every item is plain-English; no experience assumed.
Normal — TikTok lives and dies on the creative system, and that's where most accounts have gaps. Book a free audit and we'll turn the gaps into a prioritized action plan.
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We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
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