The conversion-optimization checklist
Checks across research & data, hypotheses & prioritization, testing discipline, page & funnel, implementation and program cadence. Tick your process, watch your score climb, and grab the printable PDF.
Plenty here — start with trustworthy data and a prioritized backlog.
Research & data
Hypotheses & prioritization
Testing discipline
Page & funnel
Implementation
Program & cadence
Get the full printable checklist
All 30 checks as a clean PDF you can work through — plus the exact fixes we'd prioritize first. No spam, unsubscribe anytime. See our Privacy Policy.
Also running elsewhere? Landing-page checklist →
About the checklist
Yes. Work through every check right on this page for free. Drop your email if you want the printable PDF and our take on which fixes to prioritize first.
Anyone running (or wanting to run) a structured CRO program — founders, marketers, or agencies auditing their own testing process. Every item is plain-English.
Common — most teams test on opinion, not data, and stop tests too early. Book a free audit and we'll turn the gaps into a prioritized testing roadmap.
Book your free audit.
No pitch.
We connect to your account, review the numbers live, and show you exactly what's working — and what isn't. If it's solid, we'll say so. If not, we'll show you precisely what we'd change and why.
Book my free audit →